The analyst's guide to B2B data tools

Managed connectors, zero-maintenance

Open-source ETL, self-hosted or cloud

No-code ETL for mid-market

Lightweight ETL, Talend/Qlik owned

Open-source Singer-based, engineering-first

Sync warehouse data to CRMs and tools

Reverse ETL alternative to Hightouch

Open-source customer data platform

Event tracking and customer data routing

SQL transformation layer, Core vs. Cloud

Visual dbt alternative for Snowflake

$75/Creator/mo — visualization leader

Warehouse-native BI, LookML semantic layer

Collaborative notebook BI for data teams

SQL-first analytics for analysts

Spreadsheet UX on the cloud warehouse

$14/user/mo — best for Excel/M-language teams

Cloud data warehouse, compute pricing

Lakehouse platform, DBU-based pricing

Google serverless warehouse, on-demand pricing

Open-source orchestration, MWAA/Astronomer

Modern Python-native workflow orchestration

Asset-oriented, software-defined assets

No-code data prep, Designer Cloud pricing

B2B pricing variance analysis, ERP connectors

AI price optimization for enterprise

Deal approval workflow and margin analytics

High-SKU industrial distributor pricing

Configure-price-quote for Salesforce orgs

Work OS with generous free tier

Work management for B2B teams

Pipeline-focused CRM for sales teams

No-code website builder for marketing